For over 40 years, I’ve managed traditional image productions, led creative teams, and kept budgets, schedules, and quality on track. I know the effort behind it: booking photographers, coordinating retouching, adapting stock photos, and handling last-minute client changes.
That’s exactly why I work with AI today. The benefits are clear: faster turnaround, more flexibility, and lower production costs. To me, AI isn’t a trend – it’s the logical next step. Efficient, reliable, and cost-effective.
I made this shift two years ago and haven’t looked back. Most people can’t tell the difference between AI images and traditional photos – and that’s the point. They work. And I fully trust them.